Motor CAD Software

Senior Management Team

Dr. Dave Staton

Dr. Dave Staton


Dr Dave Staton received his PhD in computer aided design of electric motors from the University of Sheffield in the mid 1980’s. Since then, he has worked on electric motors, and in particular, the development of motor design software at Thorn EMI, the SPEED Laboratory at University of Glasgow and Control Techniques (part of Emerson Electric). Dave founded Motor Design Ltd. (MDL) in 1998 with a focus on development of software for electric motor design. MDL develop Motor-CAD software that integrates both electromagnetic and thermal analysis modules to simplify and speed up the design workflow.

Dr. James Goss

Dr. James Goss

(Chief Executive Officer)

James received an MEng degree in Systems Engineering from the University of Warwick in 2009 and in 2014 received an Engineering Doctorate from the University of Bristol in the design of brushless permanent magnet machines for automotive traction.

He is the CEO of Motor Design Ltd where he mainly works on automotive R&D projects and software development with large industrial partners.

Dr. Mircea Popescu

Dr. Mircea Popescu

(Chief Technology Officer)

Mircea is the Chief Technology Officer at Motor Design Ltd. He has more than thirty years of engineering experience. Earlier in his career, he was with Helsinki University of Technology (now Aalto University) in Finland and with the SPEED Lab at University of Glasgow, UK. Mircea has published more than one hundred papers and his publications have received three IEEE best paper awards. His consultancy contributions for industry are incorporated in many state-of-the-art products.

Current major projects include electrical machines and drives for hybrid/electrical vehicles, and formula-e racing cars. An IEEE Fellow, Mircea is the Past Chair of the IEEE Industry Application Society (IAS) Electrical Machines Committee and IAS Prominent Lecturer.

Dougie Hawkins

Dougie Hawkins

(Chief Product Officer)

Dougie graduated in 1991 with a BEng Degree in Electrical Engineering (1st class honours) from University of Glasgow. He has developed software control systems for railway traction, marine and telecom products at GEC Alstom, BAE systems and Teleca Communications.

Dougie has been the Head of Software Development at Motor Design Ltd since 2005, developing Motor-CAD modelling tools for the electromagnetic and thermal performance of rotating machines.

Werner Miebach

Werner Miebach

(Chief Commercial Officer)

Werner started his career with SIEMENS in 1990 in the transportation division in Germany and the USA, he has extensive International business experience. He held positions with SCHNEIDER ELECTRIC in France, he founded and managed an engineering consultancy providing services to North American customers in the application of IEC standards. He was co-founder and CCO of the high-tech start-up CORIAL, a microelectronics OEM. He acted then as Sales Director and CEO with CEDRAT and CEDRAT Technologies. In 2010 he was founder and since then Managing Director of the expert network MOTOR ENGINEER.

He holds a Master’s Degree (Dipl. Ing.) in Electrical Engineering from TH Karlsruhe, Germany, specialty “Electrical Machines and Power Electronics”, as well as an MBA from INSEAD, France.

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Motor-CAD European User Conference 2020: Birmingham, UK

Registration is now open for the 2020 Motor-CAD European User Conference and pre-conference Motor-CAD Workshop.


The Motor-CAD software is distributed worldwide. Our carefully selected partners are experts in the use of the software and can provide support and training.

To find a distributor near you, click on the link below.